Friday, September 24, 2010

webnar technology for lead generation

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June-25-10, 5:51:51 PM

Generating Leads with Webinars
September-10-10, 2:45:57 PM | Megan Bozman, Marketing Director, R2integrated
Achieving marketing goals with this low-cost vehicle Webinars are an excellent component of a content marketing strategy. This low cost platform can be used to establish thought-leadership, drive website traffic, and generate leads. The trick is… connecting the dots between content, technology, and promotion. R2i will share the benefit of our experience and walk you through using this tool to achieve your marketing goals. We’ll also provide tips and checklists to manage the many components of a successful webinar campaign. Key Takeaways: • Identifying webinar topics and speakers that draw crowds • Selecting the right webinar platform to suit your marketing needs • Promotional tips to drive attendance

How to Run Diagnostics on Your Website without Being a Geek
July-16-10, 3:42:40 PM | Lori Ulloa, Sr. Digital Marketing Specialist, R2integrated
Your site looks great, but did you know that what’s going on behind the scenes is crucial to search engine optimization? In addition to numerous elements such as in-links, Google and other search engines recently began factoring Web page speed into their search result algorithm. But how can you begin to diagnose issues and find areas for improvement as a non-technical person? Through this comprehensive webcast, R2i will teach you how to identify website challenges, how to test them, and how to convey technical requirements and changes to your development team in order to improve your organizations’ site. R2i will share tools that will assist you in assessing challenges and compiling a list of issues for your web development team so you can increase the speed, performance, and searchability of your site. Learn how to: • Identity website challenges without being a programmer or developer • Compile a list of issues for your development team • Monitor progresstn1_1.png
The Mobile Development On-Ramp: Getting up to speed
June-16-10, 3:41:34 PM | Cuong Dang, Social Media Technology Manager, R2integrated
Getting up to speed on the forces shaping mobile development decisions In this webinar R2i will present a look at the current state of the mobile market by analyzing the factors that are driving development decisions. Developers as well as technical decision makers will learn key functional facts on leading mobile platforms to help guide their decision-making process. This session includes a comparison of WAP vs. native platform solutions, including areas to consider upon initial deployment as well as post launch. This webinar will provide: • Help optimizing ROI by selecting the right mobile platform for development • Key figures on device adoption in the US and trends for leading mobile OS • Technical considerations when developing native apps vs. web appstn1_3.png
Getting the Most from your Digital Agency
June-10-10, 3:45:15 PM | Eric Jones, Director of Digital Marketing, R2i, Jennifer Schleman, Director, Public Outreach & Online Communications, IFIC
Getting the Most from your Digital Agency A Guide to Maximizing your Investment Rather than presenting a lengthy self promotion, in this webinar R2i, along with co-presenter IFIC, will provide insights and tactics to help you manage your digital marketing agency for maximum return. Whether you’ve already engaged an agency or are considering one in your future, this webinar will provide practical information including: • The specific type of assistance to seek throughout the course of your engagement • What information you should bring to the table at the onset of your relationship • How to make sure your agency is “working themselves out of a job” (seriously)tn1_1.png
Creating Order from Chaos in Communities: Curating User Content
May-20-10, 2:46:36 PM | Matt Goddard, CEO, R2integrated, Brian Reed, CMO, BoxTone
Organizations have realized the powerful influence that results from creating engaging social spaces for their constituents that might be standalone or reach across multiple outlets. However creation of such spaces represents a major marketing and IT application project with unique challenges and pitfalls that must be addressed: • Making content navigable by establishing effective hierarchy and search • Establishing rules of participation for an orderly exchange of information • Managing contributors through moderation schemes and credential requirements • Ensuring relevance by rating content on timeliness, level of activity, and member feedback Join us for this Webinar as R2i and BoxTone present best practices along with a case study of the success of the BoxTone Lounge.tn1_1.png
The Mobile App Conundrum: To Build or Not to Build
March-18-10, 3:48:59 PM | Matt Goddard, CEO, R2integrated
A recent R2i survey revealed that mobile marketing is an important component of 2010 marketing strategies, and that mobile app development is one of the most critical components of mobile marketing campaigns. Mobile applications constitute a channel for brand-consumer interaction that cannot be ignored. Brands must seize every available opportunity to invest in and enter the mobile app marketplace – or must they? In this webinar, R2i CEO, Matt Goddard, will show you: • Data on mobile marketing and application trends for 2010 • What types of mobile apps exist and which may be right for your brand • How to determine the likely success of your proposed mobile app • Whether or not the development of a mobile app is worth the investmenttn1_2.png
Social Media for Profit: Creating content that people will share
March-04-10, 4:35:18 PM | Ken Chow, VP Marketing, R2integrated
Social media represents a powerful opportunity for marketers to multiply their messages amongst self-expanding pools of prospects. But specific sharing behavior can be difficult to generate and sustain. Next in our “Social Media for Profit” webinar series, we’ll discuss how to generate the right type of content, deliver it to the right people, and combine it with the right sharing mechanisms. * Intersecting customers’ buying behavior at the right place and time * Creating valuable content that encourages word-of-mouth and sharing * Implementing technology that facilitates the sharing process * Developing pathways into other existing outside communitiestn1_1.png


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