Saturday, September 18, 2010

Business > Internet Marketing > Attorney Leads - A Sales Lead Guide For LawyersAttorney Leads - A Sales Lead Guide For Lawyers By: barak bialke l Sep 13, 2010 l 461 words l 103 views Email | Print | 0 Comment(s) [ - ] Text [ + ] Being an attorney, you are a member of one of the most important professions in society. But of course, you must be able to generate business for yourself to earn a living, especially if you are a new lawyer. You may not be trained in sales, but you do have to sell yourself. This article provides information on generating "attorney leads" for yourself to find new clients. The scope of this article entails using the internet to generate leads. The easiest internet resource to use is Google's AdWords program, where you place ads on Google's search results to draw visitors to your website.

Google AdWords - Generating attorney leads through Google is quite easy, whether you are a family lawyer, intellectual property lawyer (patent, trademark, copyright), corporate lawyer, litigation lawyer, real estate lawyer, criminal lawyer, personal injury lawyer malpractice lawyer, or any other specialization. Google's AdWords program allows you to purchase specific keywords that will place a link to your website in the search results when someone searches those keywords.

Related CoverageSteps For Tracking Sales Leads
Sales lead tracking analytics makes sure that all leads are given the care and attention they need to become a profitable client. Software available with CRMs (customer relationship managers) aids greatly in the sales lead tracking process.
Sales Leads For Internet Marketing
All businesses whether you are online or off need sales leads in order to build the business and make sales. If you wish to survive in the internet marketing world, you will need to generate a steady incoming flow of qualified sales leads.
Lead Generation
Do you know that SEO and SMO can help you generate sales leads. You need not bother about the geographic boundaries of cities, countries, and continents. You only need to have a website and the web is omnipresent. You can reach out to your customers where ever they may be. Ever heard of 'Inbound Marketing'? Well, what is the best time to meet a customer? Ask any sales executive and he will tell you - 'when the customer is searching for what you offer'. No conventional marketing tool gives you the power to reach a customer, exactly when he is looking for you. Correction! Web or Internet marketing does give you this privilege. How? Let us explain you.
Qualifying Your Sales Leads
A very simple recommendation: qualify first and count second. People generally worry little about the cost per sales leads that marketing generates. What they look at is how many of those leads become viable sale opportunities. Focusing on the cost of sales leads is an unrealistic measure because you do not know how likely the information you receive about your customers is to be turned into actual sales.
Of course, you will need to have a website for Google to send visitors to to be able to use this program. If you do not already have a website for your law practice you can hire a website designer to create a professional looking site for under $100. Then you purchase keywords (usual cost is between 5 cents and $2 per click) that you think internet users are searching when they are in need of your services. Some examples of keywords that you can buy are: New York litigation lawyer, Chicago corporate lawyer, Dallas bankruptcy lawyer, Seattle family lawyer, or Toronto business lawyer. Or you can even use general law terms like the following: DUI, structured settlement, insurance, mesothelioma, asbestos, liability, libel, and slander.

Again, this are just one internet resource that provides attorney leads to lawyers. There are plenty of other online and offline resources that you can use to promote yourself and to advertise your services, like business networking meetings and yellow pages ads.

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