Friday, March 12, 2010




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Top Ways To Monetize your Website
I have always wanted to know the best way I could monetize my website. I started a journey researching the most profitable ways to monetize my website. I've come up with top ways to do just that-make money with my website.

PPC Advertising Networks
Google AdSense is the most popular option under this category, but there are also others. Basically you need to sign up with the network and paste some code on your website. The network will then serve contextual ads (either text or images) relevant to the content on your website,and you will earn a certain amount of money for every click your visitors make.The profitability of PPC advertising depends on the traffic levels of the website and, on the click-through rate (CTR) and cost per click (CPC). The CTR depends on the design of the website. Ads placed above the fold or blended with content, for example, tend to get higher CTRs.
The CPC, on the other hand, depends on the niche of the website. Niches involving mortgages, financial products and college education are examples of profitable niches (clicks worth a couple of dollars are not rare in those niches), while tech-related topics tend to receive a smaller CPC (sometimes as low as a couple of cents per click). The source of the traffic can also affect the overall CTR rate.Organic traffic tends to perform well because these visitors were already looking for something wanted(this called targeted traffic).
Popular CPC Advertising Networks:
CPM Advertising Networks
CPM advertising networks behave pretty much as PPC networks, except that you get paid according to the number of impressions ( page views) that the ads displayed on your site will generate. CPM stands for Cost per Mille or Cost per Thousand, and it refers to the cost for 1,000 impressions or page views. A website that generates 10,000 page views monthly displaying an advertising banner with a $1 CPM, therefore, will earn $10 monthly.CPM rates vary with the network, the position of the ad and the format. The better the network, the higher the CPM rate (because they have access to more advertisers). The closer you put the ad to the top of the page, the higher the CPM. The bigger the format (in terms of pixels), the higher the CPM.
You can get as low as $0,10 and as high as $10 per 1,000 impressions(more in some special cases). CPM advertising tends to work well on websites with a high page views per visitor ratio ( online forums,magazines,etc)
Popular CPM Advertising Networks:

Direct Banner Advertising
You can sell advertizing space on your website. It enables you to cut out the middleman commissions and to determine your own rates. The most popular banner formats on the web are
-728×90 leaderboard,
-120×600 skyscraper,
-300×250 rectangle and the
-125×125 button.
The downside of direct banner advertising is that you need to have a big audience to get qualified advertisers, and you will need to spend time managing the sales process, the banners and the payments.
Best Banner Advertising Networks:

In-text Adverting
In-text adverting the networks will place sponsored links inside your text. These links come with adouble underline to differentiate them from normal links, and once the user rolls the mouse over the link the advertising will pop. Should the user click on it the site owner will make some money. - cel mai complex monitor de statistici


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