What Should Be Included In A Nonfiction Book Proposal - readbud

What Should Be Included In A Nonfiction Book Proposal - readbud







What Should Be Included In A Nonfiction Book Proposal






A great nonfiction book proposal is the key to convincing an acquisition editor you deserve a substantial advance and getting your book published.

What should be included in a book proposal?

Concept:

A brief, no more than one page description about why your book is unique.

Market:
Who will buy your book and why. Include the demographics of your potential readers and how many of them there are. If you can, quote statistics, such as baseball is the most often viewed sport on TV with x million people watching. Or x number of people attend arts and crafts shows a year. Or $xxx dollars of revenues are generated by customers buying garden tools. Whatever is relevant to your book's topic.

Competition:
Similar books that have been published in the last year or that will be coming out soon. You can get an idea of soon-to-be published books by going to amazon.com, and searching under key words. When you get a listing of books that you think are similar to yours, then rank by publication date.

Include the title, author, ISBN, and a brief description. Then state why your book is better or what your book addresses that the competition doesn't.

Go to the library and read currently available books you feel are competitive to yours. Again include the title, author, ISBN, and a brief description. Then state why your book is better or what your book addresses that the competition doesn't.

All books have competitors.

Promotion:
What you will do for promotion. How will you market your book? Be specific. If you are willing to give seminars or speak at events, try to line up a few. Publishers want authors that actively market their own books. This doesn't mean that you have to spend money, but it does mean you have to expend effort.

About The Author:
Pretty self explanatory. What makes you the best author to write this book. This is not a resume; include what is relevant to the topic of the book. If you have previous books published list them, with a short description.




Media Placement:
Any newspaper or magazine articles you've been featured in. Include articles that you've written and have published. Offline, hard copy publications are better than online. Online is better than nothing. Plan ahead and in the months while you're working on your book proposal see if you can get a few articles placed. If you have just a few, include clippings. If you have more than a few, list the publication, date, title of the article. Writing a book makes you an expert in the eyes of the media, but you have to let them know you're available.

Endorsements:
If you can get a well known authority figure, expert, celebrity or author to give you an endorsement, or to commit to an endorsement, it puts you ahead in the game.

Chapter Outline or Synopsis:
Two to four pages. Each chapter is listed and the subheadings with a brief description, a paragraph or two explaining what will be included in the chapter.

Sample Chapter:
It doesn't have to be the first chapter. Pick the chapter you're most excited to write, or that you are the most knowledgeable about. The editor will judge the quality of your writing by this chapter.

The proposal not including the sample chapter can run from 10 to 20 pages.

Resources:

Write the Perfect Book Proposal: 10 That Sold and Why, 2nd Edition, Jeff Herman, Deborah Levine Herman.

Nonfiction Book Proposals Anybody Can Write: How to Get a Contract and Advance Before Writing Your Book, Elizabeth Lyon, Natasha Kern

Thinking Like Your Editor: How to Write Great Serious Nonfiction--and Get It Published, Susan Rabiner, Alfred Fortunato


in Writing and Speaking




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Why Write A Non-Fiction Book?






When people approach me about writing a non-fiction book, my advice often disappoints them because of their expectations about the publishing world. There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author. This may come as a surprise, but if your purpose in wanting to write a book is to make money, then read on as I shed some light on the real truths behind book publishing.

The truth is that very few non-fiction authors make much money from their book alone. Publishing a book and getting nationwide distribution is an exorbitantly, and in most cases prohibitively, expensive process. It's time and energy intensive, and will take massive amounts of resources. In fact, non-fiction authors will spend anywhere from $400-800,000 before they even break even with book sales (anywhere from 200-350,000 copies sold). So if it's that difficult and expensive, what's the point of publishing a book anyway?

There are two main reasons to write and publish a non-fiction book, and to make money certainly isn't one of them. The two reasons are to market your business and to gain credibility.

Reason #1: Marketing
Unless you have a baseline business platform, other than your book idea, to drive traffic to, there's very little point in publishing a non-fiction book. You won't make any money and it won't be worth the effort. The successful non-fiction authors are those who understand that their book is nothing more than a marketing tool to drive traffic to their business, and who exploit this knowledge effectively.

For example, Stephen Covey's books drive traffic to Franklin Covey, T. Harv Eker has Peak Potentials Training, Mark Victor Hansen and Robert Allen's book The One Minute Millionaire markets the Enlightened Wealth Institute, Killing Sacred Cows by Garrett Gunderson and myself leads to the Freedom FastTrack process, marketing guru Seth Godin built Squidoo, Ken Blanchard's company is a global leader in workplace learning and productivity, just to name a few.

The real money to be made from publishing a book doesn't come from the book itself; it comes from the business that the book is designed to market. So what does this mean for you? You should spend far more time and effort developing a legitimate business, rather than writing a book.

Besides, you don't even need to write the dang thing yourself–that's what guys like me are for. You build your business, and let me get your book written. Your time is much better spent focusing on your business, products, and services. This approach will ultimately result in far more dollars to you than trying to make money from book sales alone.




Reason #2: Credibility
In the Information Age, your audience is drowning in information. They're constantly bombarded with television, radio, books, advertising, Internet, blogs, music, etc. So why should they listen to you, especially when there may be countless competing factors sending them conflicting messages? When faced with information overload, people listen to and buy from those they deem to be credible.

Think about it: why are quotes so powerful? It's not because of what is said in a quote that makes it relevant and important to you–it's because of the credibility of the person saying it. When you hear the words, "Be the change you want to see in the world," the quote sticks with and impacts you not because of the actual words, but because you know they came from Gandhi, a man who earned ultimate credibility on the subject of changing the world. Your neighbor could say the same thing, but unless he has credibility on that subject, the words will impact you far less and you will quickly forget them.

The phrase "Imagination is more important than knowledge" could be seen as nothing but a trite adage, but coming from the mind and mouth of Albert Einstein, it carries substantial weight and meaning.

Credibility is a precious commodity in the business world, and it's one that, once gained, will dramatically increase your bottom line. There's something about being a published author that gives a person instant credibility. Imagine being at a party and meeting three new people. Suppose the first two people you meet are incredible businessmen (or women), and the third is actually far less accomplished than the first two. But if you learn that the third is a published author, suddenly you pay more attention and give more weight to their words. And the chances are high that the published author, despite any of their other accomplishments, is the one that you will remember months later.

Conclusion
If you are thinking about writing a non-fiction book, my advice is that you must first understand that publishing a book is not a good way to make money in and of itself. You absolutely must develop a world-class business that the book is deliberately designed to market, and it's through increasing traffic to this business that you will make your real money. And by gaining credibility, which comes from being a published author, the chances of getting people to consistently buy from your business are considerably greater.

In other words, what you need isn't a good idea for a book, but rather, a good business to market. Build a business and use a professional ghostwriter to write your non-fiction book.


in eZine Publishing




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Love and Courage






To many work is not a gratifying opportunity to do good, but a necessary evil they would gladly forgo if they won or inherited a fortune. It is just a livelihood, a vital drudgery. Its meaning is the paycheck and the value it has in terms of service to their community is indifferent or very subordinate.

Their calculating and uncaring attitude is recognizable. Whereas people who heartily act in the interest of others are gracious, they are perfunctory. At best, in establishments that demand courtesy from employees, their behavior is irreproachable, albeit artificial. "Can I be of assistance? Here you are. Will there be anything else? You're welcome" – no genuine attempt at pleasing, just a vapid exercise in politeness and efficiency that follows a procedure and arouses a feeling of satisfied indifference as would a serving of plain noodles. They do the minimum that is required of them, to maintain their employment, and gladly do nothing provided they get paid all the same. They never miss a break. Come the end of their working day, they rush out before the first second of the next hour has passed. They live for their time off and dream of a permanent vacation, as though leisure were the essence of happiness.

What about the dignity of making oneself useful, which is the antipode of this levity? What about love – I mean the desire to live usefully in the service of others? This desire builds on gratefulness, with a view to worthiness. I start from the assumption that love is a characteristic of people who appreciate living in society, thanks to a combination of positive attitude and relatively favorable social environment. To sum up, the more they love life, in company with others who take part in their life, the more they love others.

Now, feeling this love is one thing, acting upon it is quite another, which needs courage. Actually, a lack of courage would not only render this love inactive but also tend to destroy it in order to avoid shame. The mind is a double-edged thinking tool that can cut its way in and out of truth by means of veracious statements or specious arguments. Love may be denied despite every reason for loving. Therefore, courage is a rich trait of character without which love is unable to flourish, neither as an emotion nor as an action. Of course, where laziness and cowardliness have rotted or stunted love, dignity – which stems from the act of loving – is but a potential bloom. May courage be cultivated! I hate to think that the soul has such a capacity for beauty and yet can remain undeveloped, morally retarded, as ugly as a shriveled growth that an earnest gardener could have transformed into a heavenly rose.

On reflection, courage should be valued above all other virtues, since it constitutes the necessary condition for developing them. It is not a sufficient condition, however. It is capable of nothing by itself while everything depends on it. Courage is the force that can raise life to joy and joy to love and love to dignity, insofar as the human nature aspires to these difficult heights, though it is always tempted to go for the easy and low option. This nature is indeed dual. People are forever torn between their lofty aspirations and their base temptations. Their choice to honor these aspirations or surrender to these temptations determines their moral status, admirable or pitiable.

Admittedly, the more you are afflicted with misery, the harder it is for you to lead a courageous and honorable existence. It is not surprising that children who grow up in miserable circumstances sometimes display miserable attitudes and behaviors once they are adults: low self-esteem and under-achievement, resentment and aggressiveness, alcoholism and drug addiction, vagrancy and crime, among others. These attitudes and behaviors deplorably impact the other members of society who are worried, troubled, harmed, or perverted by them. The problem is clearly cancerous. I hope that the future will bring effective social measures to better assist these children in their pursuit of happiness and worthiness. Benefactions, family allowances, subsidized housing, free health care and school education, together with scholarships, are present solutions that rely on private charities or government policies and call for improvements through greater creativity and generosity




Bearing in mind the deplorable impact that the children of misery can have on society, as they sometimes grow into failures, misfits, or outlaws, I feel compelled to underscore the utilitarianism behind this generosity. Just as these children arouse compassion, they are a cause for anxiety in everyone who is aware of this possible impact. Their welfare is actively sought, both for their sake and that of society at large whose interests are at stake. Likewise, employers who care about their employees, while caring about their business, always offer them the best possible working conditions. These employees are joyful and grateful as a rule, which ensures a superior efficiency and loyalty on their part. Good spirit is good profit.

Some dream of equal opportunities for everyone. Will this dream someday become a reality? Everywhere in the world, it meets with inequality – between those who are born lucky and those who are not, relatively speaking. Is it a lost cause? I believe so, though I am a firm believer in progress. Even a welfare state with the most extensive social assistance could only reduce this inequality, not eliminate it.

What if it resorted to communism to reduce this inequality further? History suggests that a communist regime would prove ruinous, economically and psychologically, in the long run. The equal sharing of resources between people, imposed on them by a centralized government regardless of their respective contributions to the common good, is an untenable and unviable totalitarian approach. In a word, it is an absurdity. Democratic societies, on the other hand, leave much to be desired, but are certainly the most satisfactory to date. They are based on freedom, talent, chance, and merit, while including a safety net for those who have fallen off the high wire of health and success. Things merely have to improve. The status quo is a steppingstone to brighter days.

Forget perfection, which is deadly and imperfect after all: an illusion. However bright the future may turn out, it will not be without shadows. Unhealthy, unwise, unsuccessful, unhappy, and unkind adults will keep bringing children into the world. Assuming these children will benefit from improved relief measures, they will nevertheless suffer from a difficult youth, lacking in the material and spiritual advantages luckier children enjoy. Like their previous counterparts, they will be confronted by the challenge of growing into the opposite of their parents – that is, into healthy, wise, successful, happy, and kind adults. None but the strong will overcome. Only they will appreciate the divine justice that counterbalances the problem of inequality: The less luck people have at the start, the more merit they have in the end if they make a success of their life. This principle is universal and timeless; it is applicable here and now. May the objects of our compassion fill us with admiration as they rise from their woes to become our heroes!

This victory against the odds is an extreme. I can think of a second extreme, as pathetic as the first is heroic. Contrary to expectations, some people born of goodhearted and well-to-do parents are miserable individuals. They are insatiably selfish and shockingly ungrateful, so infantile and spineless that play and rest are their sole ambitions. Did they have a weak character to start with? Did their parents kill them with kindness and spoil them rotten? Is that why they have no soul?


in Humanities




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