How to get back in shape - readbud
How to get back in shape - readbud
How to get back in shape
Before starting to work out make sure you get a full physical from your doctor and a letter stating it is ok for you to do physical activity. Many gym and aerobic centers will require this before letting you start.
Depending on how long it has been since you last did regular exercise it is recommended that you start off slow and gradually build up your workout to harder levels.
It is generally recommended to start off at the gym with just the treadmill and the lifecycle for the first week or 2. This is to wake the muscles up and to slowly get you prepared for a harder workout.
You will generally want to find a speed on the treadmill that is a pace you can keep up with little discomfort and do it for 20 minutes. After this take a 5 minute break, stretch a little and have a drink of water, then go back and increase the speed just a bit then do another 20.
Remember that pushing yourself too far is taking a gamble that you may not be able to live with. In a casino you can put everything you have on the roulette table and maybe you win and maybe you lose, but in the gym if you push too hard you can die, so take things slowly.
Many people make the mistake of getting back into an exercise program and going all gung ho an trying to get back in shape in just one hour, well let me tell you this will not work. The only thing this will do is make you very sore the next day and you will not be able to workout that day, and it will make you lose interest fast in the gym. Discomfort in ok pain is not.
Depending on how long it has been since you last worked out, I recommend working out 4 or 5 days a week. This may seem like a lot but if you were trying to win a poker tournament you would go to a casino or an online casino and poker room to practice almost every day right? So you will have to do the same with the gym.
Working out 5 days a week does not necessarily mean you have to go to the gym every day. I recommend the gym 3 times a week and the other day or 2 you can just go for a long fast paced walk around your neighborhood. Try to vary the things you do so that you do not work out the same parts of your body 2 days in a row.
Most professionals will tell you that if you work out your arms and chest on a Monday do not exercise those muscles again for at least 48 hours. This is to give the muscles time to heal and grow. It is this straining and resting of the muscle that makes it grow not just the working it out. If all you did every day was work the same muscle group in a few days the muscle would be more likely to tear in a painful experience and the only thing you will be able to do for several months will be playing in an online casino from your laptop in bed.
Is There Really a Difference Between Online Copywriting and Copywriting for Print?
in Copywriting
One of the biggest copywriting mistakes I've seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don't know about its great features? Sorry to burst a bubble, but the truth is they just don't care.
What they do care about proves a basic truth about human nature-we're basically selfish creatures. We care about benefits instead of features. "What's in it for me?" That's what's really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they'll understand.
Another common mistake is writing to everyone. Your target market cannot be "everyone". If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either.
Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them.
Pick one topic and stick to it.
Prove your authority. You can use case histories, testimonials, cite important studies or use your own published articles. The point is that people buy from experts. Make sure that's what you are.
Whether it's print or online copywriting, make it easy for them to respond. Send a self-addressed, postage-paid envelope or business reply card if your copywriting a direct response piece. If it's online, use convenient order forms and make them accessible from every page.
And while we're on the subject of ordering, if you don't tell them why they need to order now, they most likely won't.
Procrastination, it seems is a basic human tendency. So, if you don't tell them to order now, they'll most likely put it off until tomorrow and tomorrow and yet another tomorrow, until finally they've simply forgotten.
Entice them to order with limited time or quantity specials. Create a sense of urgency about it so they really will order today.
There's an old copywriting formula to keep in mind while you're writing. It applies to any type of copywriting that sells. That old formula is AIDA
■Attention. Grab attention with interesting headings, photos, subheadings, etc. Your first headline really makes or breaks your copy. It's the first thing read and possibly the number one deciding factor for your reader staying or leaving.
■Interest. Create interest with your first sentence and your first few paragraphs.
■Desire. Stimulate desire with benefits, testimonials and case studies.
■Action. Ask for action now with special pricing, combinations, limited time or quantity offers. Give them a really good reason to buy Now.
Repeat your main benefit, and ask for action again with a P.S. Interestingly the P.S. is the second-most read line in print and online copy. Some experts say one P.S. is best, while others use two or three.
So those are similarities for all copywriting that sells. How is online copywriting different from print?
Various studies have shown that the internet is a culture of its own. The internet was originally a place for sharing free information, and it remains that way today. In keeping with its culture, freely share information you've gained and you'll get more visitors. And that also means to eliminate the hard sell, and practice the soft sell instead.
Remember that internet visitors are usually impatient for information. They generally prefer shorter pages than you'd usually write for such things as a direct response package.
A general guideline is to use half as much as your printed text. Keep sentences and paragraphs short. Break long copy up into more than one page, or use modules instead.
Don't overload your readers with irrelevant content or links. People came to your site for a reason, and that reason was represented in their search term. Your page needs to be completely relevant to the search term, or they'll simply leave.
The internet is graphics-oriented, so use pictures, diagrams, graphs, and anything else visual to help convey your message. And, unlike print, the internet can be interactive, so if it applies, use it.
But, you don't want to over-do graphics either because your web site needs to load quickly. If it doesn't load in less than 10 seconds, your potential sale is most likely gone. He or she is probably checking out your competition!
Possibly the biggest difference between copywriting for any type of print and online copywriting is in the research. You can write any print copy without using particular phrases, but you can't do that online. Your online copy needs to be written around keywords that are put into search engines by prospects.
Remember that there are lots of copywriting tips you can find free of charge simply by searching with you favorite search engine. And there are several very good copywriters who have free copywriting tips on their web sites. Two that come to mind are Bob Bly and Allan Sharpe.
So those are a few tips for your copywriting. And I'd like to leave you with one final tip. Many would-be copywriters worry too much about their writing. Fear of seeing their copywriting in public, or even on a letter can freeze you into inactivity. I would encourage you to give it a try.
If you're copywriting for your web site, remember to research keywords first. And then start with an outline if you need it. Start by just writing a few phrases. The point is-just start. Don't be afraid of mistakes. That's what editing is for.
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© readbud 2010 All Rights Reserved
Owned and operated
How to get back in shape
Before starting to work out make sure you get a full physical from your doctor and a letter stating it is ok for you to do physical activity. Many gym and aerobic centers will require this before letting you start.
Depending on how long it has been since you last did regular exercise it is recommended that you start off slow and gradually build up your workout to harder levels.
It is generally recommended to start off at the gym with just the treadmill and the lifecycle for the first week or 2. This is to wake the muscles up and to slowly get you prepared for a harder workout.
You will generally want to find a speed on the treadmill that is a pace you can keep up with little discomfort and do it for 20 minutes. After this take a 5 minute break, stretch a little and have a drink of water, then go back and increase the speed just a bit then do another 20.
Remember that pushing yourself too far is taking a gamble that you may not be able to live with. In a casino you can put everything you have on the roulette table and maybe you win and maybe you lose, but in the gym if you push too hard you can die, so take things slowly.
Many people make the mistake of getting back into an exercise program and going all gung ho an trying to get back in shape in just one hour, well let me tell you this will not work. The only thing this will do is make you very sore the next day and you will not be able to workout that day, and it will make you lose interest fast in the gym. Discomfort in ok pain is not.
Depending on how long it has been since you last worked out, I recommend working out 4 or 5 days a week. This may seem like a lot but if you were trying to win a poker tournament you would go to a casino or an online casino and poker room to practice almost every day right? So you will have to do the same with the gym.
Working out 5 days a week does not necessarily mean you have to go to the gym every day. I recommend the gym 3 times a week and the other day or 2 you can just go for a long fast paced walk around your neighborhood. Try to vary the things you do so that you do not work out the same parts of your body 2 days in a row.
Most professionals will tell you that if you work out your arms and chest on a Monday do not exercise those muscles again for at least 48 hours. This is to give the muscles time to heal and grow. It is this straining and resting of the muscle that makes it grow not just the working it out. If all you did every day was work the same muscle group in a few days the muscle would be more likely to tear in a painful experience and the only thing you will be able to do for several months will be playing in an online casino from your laptop in bed.
Is There Really a Difference Between Online Copywriting and Copywriting for Print?
in Copywriting
One of the biggest copywriting mistakes I've seen over and over again is writing about features rather than benefits. But, you say, I want everyone to know all about my great product. How do I get them to buy it if they don't know about its great features? Sorry to burst a bubble, but the truth is they just don't care.
What they do care about proves a basic truth about human nature-we're basically selfish creatures. We care about benefits instead of features. "What's in it for me?" That's what's really important. What that means is that you need to know exactly how your product or service will benefit your readers, and then be able to convey it to them in terms they'll understand.
Another common mistake is writing to everyone. Your target market cannot be "everyone". If it is, nobody will truly get the message. And if nobody gets your message, nobody is going to buy either.
Determining who your target market is before you start to write will at the least, focus your writing. And go even further than determining a broad target market if you can. Narrow your target market to a niche market instead. Who are your most important potential clients? Determine who your most important target is and write directly to them.
Pick one topic and stick to it.
Prove your authority. You can use case histories, testimonials, cite important studies or use your own published articles. The point is that people buy from experts. Make sure that's what you are.
Whether it's print or online copywriting, make it easy for them to respond. Send a self-addressed, postage-paid envelope or business reply card if your copywriting a direct response piece. If it's online, use convenient order forms and make them accessible from every page.
And while we're on the subject of ordering, if you don't tell them why they need to order now, they most likely won't.
Procrastination, it seems is a basic human tendency. So, if you don't tell them to order now, they'll most likely put it off until tomorrow and tomorrow and yet another tomorrow, until finally they've simply forgotten.
Entice them to order with limited time or quantity specials. Create a sense of urgency about it so they really will order today.
There's an old copywriting formula to keep in mind while you're writing. It applies to any type of copywriting that sells. That old formula is AIDA
■Attention. Grab attention with interesting headings, photos, subheadings, etc. Your first headline really makes or breaks your copy. It's the first thing read and possibly the number one deciding factor for your reader staying or leaving.
■Interest. Create interest with your first sentence and your first few paragraphs.
■Desire. Stimulate desire with benefits, testimonials and case studies.
■Action. Ask for action now with special pricing, combinations, limited time or quantity offers. Give them a really good reason to buy Now.
Repeat your main benefit, and ask for action again with a P.S. Interestingly the P.S. is the second-most read line in print and online copy. Some experts say one P.S. is best, while others use two or three.
So those are similarities for all copywriting that sells. How is online copywriting different from print?
Various studies have shown that the internet is a culture of its own. The internet was originally a place for sharing free information, and it remains that way today. In keeping with its culture, freely share information you've gained and you'll get more visitors. And that also means to eliminate the hard sell, and practice the soft sell instead.
Remember that internet visitors are usually impatient for information. They generally prefer shorter pages than you'd usually write for such things as a direct response package.
A general guideline is to use half as much as your printed text. Keep sentences and paragraphs short. Break long copy up into more than one page, or use modules instead.
Don't overload your readers with irrelevant content or links. People came to your site for a reason, and that reason was represented in their search term. Your page needs to be completely relevant to the search term, or they'll simply leave.
The internet is graphics-oriented, so use pictures, diagrams, graphs, and anything else visual to help convey your message. And, unlike print, the internet can be interactive, so if it applies, use it.
But, you don't want to over-do graphics either because your web site needs to load quickly. If it doesn't load in less than 10 seconds, your potential sale is most likely gone. He or she is probably checking out your competition!
Possibly the biggest difference between copywriting for any type of print and online copywriting is in the research. You can write any print copy without using particular phrases, but you can't do that online. Your online copy needs to be written around keywords that are put into search engines by prospects.
Remember that there are lots of copywriting tips you can find free of charge simply by searching with you favorite search engine. And there are several very good copywriters who have free copywriting tips on their web sites. Two that come to mind are Bob Bly and Allan Sharpe.
So those are a few tips for your copywriting. And I'd like to leave you with one final tip. Many would-be copywriters worry too much about their writing. Fear of seeing their copywriting in public, or even on a letter can freeze you into inactivity. I would encourage you to give it a try.
If you're copywriting for your web site, remember to research keywords first. And then start with an outline if you need it. Start by just writing a few phrases. The point is-just start. Don't be afraid of mistakes. That's what editing is for.
Home Articles Interests Account Advertisers Blog Terms and Conditions Privacy Policy Support Contact Us
© readbud 2010 All Rights Reserved
Owned and operated
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Saturday, October 23, 2010
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