advertisement

Advertising is the soul of trading. Offline as well as online. You may have built the most beautiful site on the Net. It might be so good that everyone visiting it will go for what it offers (sale or lead). Cool. But all this is useless if no one sees it.
To spend a lot of time and money to build a nice and effective website then think of making money out of it without investing on advertising doesn't make much sense. An hugly site that receives one million visitors will always make more money than a beautiful one that only receives one thousand . No way around